Author archives: Vakseen

Tips On How To Pitch To Music Supervisors

A panel of music supervisors gave a peek into how they choose music for the projects they’re working on at the THR/Billboard Film and TV Music Conference in Los Angeles. In addition to offering advice on what not to do when submitting music, the panelists critiqued snippets of music submitted by conference attendees who are trying to break into film/TV music. Here are some dos and don’ts for submitting music […]

Top 5 Things You Need Before You Start Marketing Your Music

As an advocate of well executed social media/blog-focused music marketing, I think it’s crucial to understand not only why you should be marketing your music, but how you should be marketing your music. Taking the step to becoming a proactive, marketing-savvy, social musician can mean the difference between success and failure. Yes, it is that cut and dry, and yes, it is that simple. However, before you dive right in […]

What Social Media Has To Do With Record Sales

Twenty years ago, as a music fan, you would hear a song you enjoyed on the radio, head to the record store to buy the album and wait until the band came to town to attend a concert. The music industry was based on a straightforward consumption model. In this online day and age you can consume music on innumerable platforms, interact with artists and other fans, and discover or […]

LA Weekly Features Vakseen Art

Much love to LA Weekly for featuring my art on their website. The footage is from November’s Hollywood RAWards and features my Hypnotized, Solitaire, Morning Glory, Dizzy, Primitive Lust, Blemishes of Love and Audvantgardener paintings. Shout out to Lina Lecaro for the images! Click the screenshot below to view the feature on their website.

The 20 Most Profitable Pieces of Merch

Here’s a detailed breakdown of the twenty most profitable merchandising items – pound for pound – based on average costs and expected retail price tags. The data comes from top merchandising provider Jakprints, which compiled and averaged the data from multiple band and retail sites. Here’s a top-level look based on profit margins, specifically expressed as how much larger the retail price is than the cost. And, here’s the more detailed […]

BRICKrhetoric Features "Morning Glory" Painting

Much love to Chicago-based literary arts magazine, BRICKrhetoric, for featuring my Morning Glory painting in the newest issue! Not to mention, it’s the only painting featured in the issue. This also marks my 12th magazine feature of 2012 so I’m definitely excited to end 2012 on a high note. Check out the screenshot and download the full issue below. http://brickrhetoric.files.wordpress.com/2012/12/issue-ten-i-december-15-2012.pdf  

Who's Looking Priorities For Producers x Writers

As a producer or writer, direction is one of the most important things you can have. These are a few of our priority projects at the moment, where we’re working closely with the project’s A&R or the artist’s team. We’re looking for production, tracks with hooks and full records. If you’re submitting for one of these projects, make sure it fits the description. Make sure you fully research the artist. […]

Stay Gallery Artist Reception x Toy Drive Dec. 14th

I realize this announcement is a little last minute, but  you never know when and where your blessings will come from. I thought I was done showcasing my art for 2012 when Stay Gallery contacted me a couple days ago about being one of their feature artists for the next month. My new Ignorant Butterflies painting will be on display and the exhibition kicks off Friday Dec. 14th. The gallery […]

State of the Media: The Social Media Report 2012

Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a […]

The Opportunity Of Streaming Services For Artists

There has been a lot of debate over streaming services and the royalty rates they pay. Critics point to royalties from services like Spotify, where it takes 200 streams to earn the equivalent of one download, as evidence that these services don’t provide a viable income for artists. Damon Krukowski of Galaxie 500 argued these streaming services “are doing nothing for the business of music.” While I don’t want to diminish the challenges […]