{"id":847,"date":"2013-02-21T09:41:29","date_gmt":"2013-02-21T17:41:29","guid":{"rendered":"http:\/\/vakseen.com\/site\/?p=847"},"modified":"2013-02-21T09:41:29","modified_gmt":"2013-02-21T17:41:29","slug":"music-video-strategies-for-promotion-and-monetization","status":"publish","type":"post","link":"https:\/\/vakseen.com\/site\/music-video-strategies-for-promotion-and-monetization\/","title":{"rendered":"Music Video Strategies For Promotion And Monetization"},"content":{"rendered":"
\n

Caroline Bottomley from Radar Music Videos recently chaired a panel at the legendary music industry conference Midem. Top industry professionals discussed strategies for promoting and making money from your videos and here are some of the top tips they shared.<\/p>\n

The importance of YouTube<\/strong><\/p>\n<\/div>\n

\n

Having your video on YouTube is essential for musicians:<\/strong><\/p>\n

availability (YouTube is the primary search tool for music).<\/p><\/blockquote>\n

shareability (it\u2019s easy to share and embed from YouTube).<\/p><\/blockquote>\n

monetisable streams (YouTube LOVE music videos and encourage partnerships with labels and artists).<\/p><\/blockquote>\n

statistics (radio decisions re playlisting are commonly based on YouTube stats).<\/p><\/blockquote>\n

How to become a YouTube partner<\/strong><\/p>\n

YouTube are making it increasingly easy to become a partner, which means you can earn money from your video views. (YouTube Partners<\/a>)
\nPartnership also improves search rankings for videos in your channel.
\nThere\u2019s a myth you need to have over 100,000 views to become eligible – not true.
\nYouTube want more quality music content in the partnership scheme, so get registered.<\/p>\n

A YouTube Don\u2019t<\/strong><\/p>\n

Don\u2019t split views. Upload the video to the artist channel and favourite in the label channel. Favouriting means the video will show up on the label channel, but the views all aggregate on the artist\u2019 copy.<\/p>\n

Pros and Cons of Monetised Ads<\/strong><\/p>\n

You earn money, versus monetised videos can be less viral – artists and sometimes fans hate ads. Sharing is often the most important metric for a video, above and beyond monetisation.
\nTwo kinds of ad: 30 sec pre-roll, very intrusive but high earning and 5 sec skippable banners.
\nInfectious Music don\u2019t run ads for the first two weeks of a new artist\u2019s campaign – they consider ads can be THAT off-putting to fans of new acts.
\nMonetised videos become unavailable to German and Chinese fans, due to lack of licensing agreements in those territories.<\/p>\n

The Pros of VEVO<\/strong><\/p>\n

The biggest global network dedicated to music visuals.
\nImproved recommendation to viewers – who stay longer and watch more.
\nHigher earnings for partners.
\nThey will do special promotion projects with the right partners.
\nThey like independent artists, there are many ways for independent artists to get onto VEVO, eg via The Orchard.<\/p>\n

The Cons of VEVO<\/strong><\/p>\n

You have to upload a new master file, so you\u2019re splitting views across YouTube and VEVO.
\nThe ads are the more intrusive type ads.
\nYou can\u2019t opt out of ad type, eg you can\u2019t opt out of alcohol ads.
\nVEVO works better for some kinds of artists than others.<\/p>\n

Packshot and Lyric Videos<\/strong><\/p>\n

It\u2019s useful to have all your tracks on YouTube – if you don\u2019t then someone else will.
\nPackshot videos are quickest and cheapest way to do this. If quality content is important, lyric videos are a good solution.
\nAlways service a video when you\u2019re going to radio.<\/p>\n

UGC User Generated Content<\/strong><\/p>\n

Various responses exist for YouTube partners; Don\u2019t allow, which serves up a stern looking message. Allow but monetise, which takes away some creative control.<\/p>\n

Video for Promotion and Discovery<\/strong><\/p>\n

Channels such as Balcony TV can deliver an audience, but don\u2019t yet deliver monetisation. Very useful for new artists, where growing a fan base is more relevant than monetising views.<\/p>\n

Buying Ads for Promotion and Discovery<\/strong><\/p>\n

Link your Google adwords account to your YouTube channel and buy retargeting ads. This allows you to serve relevant ads to people who have already visited your channel. It can be a highly effective way to build views and channel subscribers.
\nSubscribers are extremely valuable – every time you serve a new video you can send a bespoke message to subscribers\u2019 inboxes.<\/p>\n

Do you use these strategies? Do you have more tips to share?<\/p>\n

Via Hypebot<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Caroline Bottomley from Radar Music Videos recently chaired a panel at the legendary music industry conference Midem. Top industry professionals discussed strategies for promoting and making money from your videos and here are some of the top tips they shared. The importance of YouTube Having your video on YouTube is essential for musicians: availability (YouTube is the primary search tool for music). shareability (it\u2019s easy to share and embed from […]<\/p>\n","protected":false},"author":2,"featured_media":848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[14,220],"class_list":["post-847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-tips","tag-music-business","tag-video-promotion"],"_links":{"self":[{"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/posts\/847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/comments?post=847"}],"version-history":[{"count":2,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/posts\/847\/revisions"}],"predecessor-version":[{"id":850,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/posts\/847\/revisions\/850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/media\/848"}],"wp:attachment":[{"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/media?parent=847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/categories?post=847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/tags?post=847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}