{"id":604,"date":"2013-01-05T18:07:03","date_gmt":"2013-01-05T18:07:03","guid":{"rendered":"http:\/\/vakseen.com\/site\/?p=604"},"modified":"2013-01-05T18:07:03","modified_gmt":"2013-01-05T18:07:03","slug":"making-money-from-your-music-in-2013","status":"publish","type":"post","link":"https:\/\/vakseen.com\/site\/making-money-from-your-music-in-2013\/","title":{"rendered":"Making Money from Your Music in 2013"},"content":{"rendered":"

It\u2019s the new year, and the current news surrounding the music business is still bad. At this stage of the game, CD sales are barely part of the conversation and it can feel discouraging and downright depressing if you are trying to earn actual money from making music.<\/p>\n

I believe the way a vast majority of artists will make money in 2013 will be through crowd funding. However, crowd funding will not work unless you actually have a\u00a0crowd\u00a0<\/i>who is willing to\u00a0fund<\/i>.\u00a0 This is why authentic communication and a plan are vital.<\/p>\n

The first step towards building a crowd is building true rapport with your fans and friends on social media.<\/b><\/p>\n

I have seen it thousands of times \u2013 artists misuse their email lists and socials by ONLY reaching out to their fans when they have something to SELL them (a show, a new release etc.) This is where 95% of artists fail.<\/p>\n

\"<\/a>Every study on sales has proven one thing:\u00a0People hate to be sold to,<\/b>\u00a0however\u00a0people love to buy<\/b>\u00a0and\u00a0people always love to buy from people whom they like and trust.<\/b><\/p>\n

New studies are coming out showing that people only part with their money, especially in the music world, when they feel that the artist has \u201cearned it\u201d through social media engagement.<\/p>\n

You as an artist are a brand and if you want to make money you must have a product line. A crowd funding campaign is a fabulous place to launch a product line because it dictates that you create multiple levels that people can invest in.<\/p>\n

That\u2019s right\u2026 a crowd funding campaign actually helps you create a product line \u2013 TA DAH!<\/p>\n

The 7 C\u2019s TO Making Money in 2013<\/b><\/h2>\n

1. CALCULATE<\/b><\/h3>\n

Do you have fan base to sell to?<\/b><\/p>\n

This means:<\/b><\/p>\n

A) An Email List<\/p>\n

B) An Active Facebook Community<\/p>\n

C) Twitter Followers<\/p>\n

D) Blog Readers (and your blog cross-posted on Tumblr, Stumbleupon, Twitter & Facebook)<\/p>\n

2. CAPTURE<\/b><\/h3>\n

Always think about how you can grow your fan base and your list!<\/b><\/p>\n

I consider a real fan base a MINIMUM of 10,000 (between all sites) and 1,000 on your email list but 5,000 \u2013 10,000 is a great goal number to work towards for a list.\u00a0 Why BECAUSE ONLY 10% open it!!\u00a0 (on average).<\/p>\n

What is your product line?<\/b><\/p>\n

Do you only sell CDs and MP3s?<\/p>\n

Do you have assorted merchandise?<\/p>\n

A fan club \/ monthly offerings?<\/p>\n

Do you do something unique and special aside from music you can offer?<\/p>\n

Do you tell your mailing list you are available to play private events and parties or weddings or BBQs?<\/p>\n

Have you ever even mentioned you\u2019d like to play a gig in THEIR homes? J<\/p>\n

3. COMMUNICATE<\/b><\/h3>\n

Are your monthly newsletters well designed, consistent and trackable?<\/b><\/p>\n

If not, you should switch to a service that helps you create an effective newsletter and tracks how many people open it. And communicating regularly and consistently is key.<\/p>\n

4. CANVASS<\/b><\/h3>\n

Have you asked your fans what they want to buy?<\/b><\/p>\n

Interview them and ask!<\/p>\n

Your fans may want coffee mugs or yoga mats and unless you ask you will never know.<\/p>\n

For Newsletters or Online: Survey Monkey & Pop Survey<\/b><\/p>\n

Use\u00a0http:\/\/www.surveymonkey.com\/<\/a><\/p>\n

http:\/\/www.popsurvry.com<\/a><\/p>\n

For Twitter: Twtpoll<\/b><\/p>\n

Use\u00a0http:\/\/twtpoll.com<\/a><\/p>\n

For Facebook:<\/b>\u00a0Poll Daddy<\/b><\/p>\n

Use\u00a0http:\/\/bit.ly\/5RCBTY<\/a><\/p>\n

5. CREATE<\/b><\/h3>\n

Do you have another talent that your fans don\u2019t know about?<\/b><\/p>\n

Do you paint?<\/p>\n

Do you write?<\/p>\n

Is there another way you make money that your fans may want to know about?<\/p>\n

6. CROWD FUND<\/b><\/h3>\n

\"image<\/a>Do NOT Dive into a Campaign without a PLAN<\/b><\/p>\n

Know which platforms to use and understand how to run a smooth effective campaign.<\/p>\n

My Cyber PR Guide to Crowd Funding will HELP and you can get it by (that\u2019s right!!) contributing to\u00a0MY crowd Funding campaign<\/a>! \u00a0<\/b><\/p>\n

7. COUNT<\/b><\/h3>\n

Here\u2019s the fun part \u2013 Count De Monay<\/p>\n

So to recap:<\/h3>\n

1.\u00a0Calculate\u00a0<\/b>\u2013 Assess what you have to work with! How many fans are in your communities \u2013 Socials, Newsletter, physical mailing addresses and YES even telephone #\u2019s<\/p>\n

2.\u00a0Capture\u00a0<\/b>people ontoyour email list \u2013 Every day think about whom you can add to your list.<\/p>\n

3.\u00a0Communicate<\/b>\u00a0regularly and consistently using trackable html emails and by monitoring your socials to see what is working!<\/p>\n

4.\u00a0Canvass \u2013\u00a0<\/b>When your list gets to be at least 1,000 strong ASK them what they may like from you and how much they will pay.<\/p>\n

5.\u00a0Create<\/b>\u00a0\u2013 products, events fan clubs and house concerts to satisfy your fans!<\/p>\n

6.\u00a0Crowd Fund<\/b>\u00a0\u2013 Know what to do before you launch \u2013 a wing and a prayer does NOT equal a plan!<\/p>\n

7.\u00a0Count\u00a0<\/b>your money \u2013 $$ Cha Ching!<\/p>\n

Here\u2019s to your success in 2013!<\/b><\/p>\n

Via CDBaby<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s the new year, and the current news surrounding the music business is still bad. At this stage of the game, CD sales are barely part of the conversation and it can feel discouraging and downright depressing if you are trying to earn actual money from making music. I believe the way a vast majority of artists will make money in 2013 will be through crowd funding. However, crowd funding […]<\/p>\n","protected":false},"author":2,"featured_media":605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[193,14,153],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-tips","tag-making-money","tag-music-business","tag-tips"],"_links":{"self":[{"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/posts\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/comments?post=604"}],"version-history":[{"count":2,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/posts\/604\/revisions"}],"predecessor-version":[{"id":607,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/posts\/604\/revisions\/607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/media\/605"}],"wp:attachment":[{"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/media?parent=604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/categories?post=604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vakseen.com\/site\/wp-json\/wp\/v2\/tags?post=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}