Building a Facebook audience doesn\u2019t have to be expensive. By taking a few simple steps, you can promote your page without spending a dime. Here are seven top tips for marketing your Facebook page!<\/p>\n
1.) \u00a0 \u00a0 Cross-Promote<\/strong><\/p>\n Simply looking at the stats on your Facebook posts will show you that to promote your content, you cannot rely on Facebook alone. That\u2019s why you have to find ways to draw viewers to your page from other sources. Did you post a Q & A video to your Facebook page that few people are seeing? Cross-promote it on your Twitter account. Are you asking for fan feedback? Link to the post at the end of a new blog post. Look for ways to cross-promote your content from your other sources online.<\/p>\n 2.) \u00a0 \u00a0 Email Signature<\/strong><\/p>\n Add the link to your Facebook page to your default email signature, and you\u2019ll effortlessly promote your page in all your email correspondences. While linking to Facebook in emails hardly seems revolutionary, it is a powerful way to expose your page to the people with whom you interact with on a regular basis.<\/p>\n \u00a03.) \u00a0 \u00a0 Website Button<\/strong><\/p>\n Look around at other business sites and you\u2019ll see that featuring attractive website buttons that point to social media profiles is a fairly standard practice. Integrate these buttons into your website design at the sidebar, top, or bottom of your site.<\/p>\n 4.) \u00a0 \u00a0 Online Bios<\/strong><\/p>\n When you write articles or contribute content to other sites, include a link to your Facebook page in your bio. In press releases, link to your Facebook page in the \u201cAbout\u201d section at the bottom of the release. Anywhere that you provide further info on you or your brand, link to your Facebook page.<\/p>\n 5.) \u00a0 \u00a0 Mention Other Fan Pages<\/strong><\/p>\n Use the Facebook @mention feature to grab the attention of other page owners and their followers. As an added bonus, highlighting other pages will also earn you goodwill from their owners, building community. The stronger your online community, the more you stand to benefit from unsolicited mentions on their pages, feedback, etc. [Add other examples of how will benefit?]<\/p>\n \u00a06.) \u00a0 \u00a0 Host a Contest or Giveaway<\/strong><\/p>\n Host some kind of promotion or contest on your website or blog that users can enter when they like your Facebook page. If you make the prize a discount on your existing products or services, you further benefit by promoting what you sell. While you\u2019re at it, host a contest or giveaway directly on your fan page\u2014use it to draw traffic back to your main site while also adding value to your page.<\/p>\n 7.) \u00a0 \u00a0 Share Quality Content<\/strong><\/p>\n Even though sharing quality content may seem like a given, it is the single most important factor in building your Facebook fan base. When you share content that your fans find compelling, they\u2019ll be more likely to share it with their friends, expanding your reach. What\u2019s more, when you share quality content, your fans will be more likely to engage, strengthening your page\u2019s power for influence.<\/p>\n