{"id":389,"date":"2012-11-15T11:24:44","date_gmt":"2012-11-15T11:24:44","guid":{"rendered":"http:\/\/vakseen.com\/site\/24-must-have-social-media-marketing-tools\/"},"modified":"2012-11-15T11:24:44","modified_gmt":"2012-11-15T11:24:44","slug":"24-must-have-social-media-marketing-tools","status":"publish","type":"post","link":"https:\/\/vakseen.com\/site\/24-must-have-social-media-marketing-tools\/","title":{"rendered":"24 Must-Have Social Media Marketing Tools"},"content":{"rendered":"

Are you looking for ways to enhance your social media\u00a0marketing?<\/p>\n

Do you want new tools to simplify your job?<\/p>\n

We asked a group of social media pros for the hottest social media tools they use today.<\/strong><\/p>\n

Check them out to see if these social media tools are a good fit for you<\/strong>!<\/p>\n

#1: Unlock to Share Plugin<\/h3>\n

My favorite social marketing tool of all time is the\u00a0unlock to share<\/a>\u00a0plugin. What is it? It\u2019s a simple plugin that \u201cunlocks\u201d additional content when your web visitors share your stuff on\u00a0Facebook<\/a>,\u00a0Twitter<\/a>\u00a0or\u00a0Google+<\/a>.<\/p>\n

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\"viralMake your site go viral by requiring the user to share your link to unlock content.<\/p>\n<\/div>\n

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Why is this so valuable? Well, today everyone has a Like button on their site. But if you want your audience to share your stuff, you need to give them a little incentive! That\u2019s exactly what this plugin does.<\/p>\n

In my most recent experiment, I had 452 people land on a page where they hadaccess to royalty-free music<\/a>\u00a0they could use in their videos. If you shared the post, I gave you an additional five music tracks. Out of those 452 visitors, 379 shared to unlock those five extra songs! \u00a0That\u2019s 84%!<\/p>\n

These unlock to share plugins are everywhere. The one I used was found over onCodeCanyon<\/a>.<\/p>\n

James Wedmore<\/a>,\u00a0co-founder of Video Traffic Academy and founder of Video Sales Magic and Video Copy Pro.<\/em><\/p>\n

#2: SlideShare<\/h3>\n

This isn\u2019t a \u201cnew\u201d tool, but I\u2019m amazed by the number of marketers who still don\u2019t useSlideShare<\/a>\u00a0as a main staple in their social media distribution. \u00a0According to the latest research from\u00a0Content Marketing Institute and MarketingProfs<\/a>, just 23% of B2B marketers and only 7% of B2C marketers leverage SlideShare (which now sees approximately 60 million users per month).<\/p>\n

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\"\"SlideShare is a great tool to use as part of your company’s storytelling process.<\/p>\n<\/div>\n

We continue to integrate SlideShare into our visual storytelling, and it\u2019s now a key part of our lead generation process. \u00a0It\u2019s a true sleeping giant.<\/p>\n

Joe Pulizzi<\/a>,\u00a0founder of the Content Marketing Institute and\u00a0author of Managing Content Marketing\u00a0and co-author of\u00a0Get Content, Get Customers.\u00a0<\/em><\/em><\/p>\n

#3: Commun.it<\/h3>\n

I use\u00a0Commun.it<\/a>\u00a0to help build and nurture relationships with supporters, influencers and potential customers on Twitter.<\/p>\n

The basic service, which is free, keeps track of your most valuable followers and interactions, rolling up the data into an action-driven dashboard. One glance and you\u2019ll know whom to follow, whom to thank and to whom you need to respond\u2014all of which you can do directly within the tool.<\/p>\n

Another big plus: You can quickly spot your most active conversation buddies. Commun.it tallies up the number of exchanges between you and other Tweeters, indicating whether or not you\u2019re following each other.<\/p>\n

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\"communit\"Commun.it rolls up your data into an action-driven dashboard.<\/p>\n<\/div>\n

In addition to the dashboard, Commun.it has reporting functionality. I love the way it lists hard-to-find stats in one handy place, including new followers, the handles of who stopped following you, RTs of your content, direct messages and total reach.<\/p>\n

Commun.it\u00a0also records this social activity for your Twitter handle, so you can keep tabs on your own contributions and connections in the Twitterverse.<\/p>\n

Shelly Lucas<\/a>,\u00a0senior marketing manager and leader of social media at Dun & Bradstreet.<\/em><\/p>\n

#4: YouTube\u2019s Audience Retention Report<\/h3>\n

You\u2019ve probably read that\u00a0YouTube search is now optimized for time watched<\/a>. Effective\u00a0YouTube<\/a>\u00a0marketing demands that we understand (and create better videos based on) how our videos are watched, at least as much as we \u201coptimize\u201d them for SEO, etc. \u00a0Those \u201cgurus\u201d who tell you to buy thousands of 5-second views to bump up your view count \u2026 yes, that does the search damage you always knew it would.<\/p>\n

This is why\u00a0audience retention<\/em>\u00a0is the new\u00a0view count<\/em>.<\/p>\n

The new\u00a0Audience Retention Report<\/a>\u00a0in YouTube is, without a doubt, the most important social media marketing tool to come around in a long time. \u00a0You can now see what kind of retention you\u2019re getting from your videos and how it compares to everyone else\u2019s. \u00a0Want to get to the top of the results? \u00a0Study this Audience Retention Report like a hawk and update your video making strategies accordingly.<\/p>\n

The following video walks you through a couple of reports and offers some insights on how to respond.<\/p>\n