You might be laboring under the misapprehension that 10 seconds isn\u2019t enough time to accomplish anything.<\/p>\n
You\u2019re wrong.<\/p>\n
It takes 7 seconds for the brain to form a positive or negative impression of a new acquaintance and two-tenths of a second to establish a first impression of a website.<\/p>\n
Even frisky lions can wrap up a mating session in under 6 seconds flat \u2013 pretty impressive when you consider that\u2019s little more than it will take you to finish this sentence.<\/p>\n
With all that can be achieved in this miniscule snippet of time, it\u2019s little wonder that Vine\u2019s popularity has grown like a weed.\u00a0A micro-video app owned by Twitter, Vine caters to our ever-dwindling attention spans by allowing users to record and share videos in 6-second loops.<\/p>\n
With over 40 million active users worldwide,\u00a0many bands are now successfully using the app<\/a>\u00a0as an effective short-form marketing tool.<\/p>\n Through the Grapevine<\/p>\n In internet years Vine is still in the infancy of its development, so few users have managed to attract large followings.<\/p>\n This means that early adopters and musicians have a unique opportunity to carve out niche markets and discover exactly what the platform is capable of.<\/p>\n How to Branch Out<\/p>\n 1. Media appearances<\/p>\n Record a Vine about any upcoming media appearances. \u00a0Absurdity and fun are common themes among the most popular Vine videos, so keep your content light, creative and entertaining.<\/p>\n 2. Teaser videos<\/p>\n Create short teaser clips. \u00a0Whet the appetite of fans by only sharing the bare minimum you\u2019d like them to see. \u00a0Good subjects for winning videos are pre-show warm-ups, recording sessions, or exclusive sneak peeks of an upcoming album cover.<\/p>\n Arcade Fire\u2019s\u00a0\u2018Reflektor\u2019 teaser<\/a>\u00a0is one of the best recent examples of this strategy generating a fan frenzy in the lead up to their album release.<\/p>\n 3. Behind the scenes<\/p>\n Fans go wild for behind-the-scenes footage of their favourite band, so post snippets from tours, shows, footage of cooking misadventures or clips of unwitting after-party incidents with band members.<\/p>\n Literally anything can be used to promote your band. \u00a0Take a look at how musician, Noah Wall, created an\u00a0interactive song<\/a>\u00a0by using ordinary household objects, for example.<\/p>\n 4. Live footage<\/p>\n Take a clip from a live gig, especially if you have more shows left in a tour. \u00a0This builds anticipation and excitement for fans, who love seeing things from a musician\u2019s perspective, and will try to pick themselves out from the crowd.<\/p>\n 5. Involve fans<\/p>\n Accumulate a backlog of unique videos of your band by asking fans to shoot live footage of you on stage.<\/p>\n This provides your Vine channel with two unrepeatable features: firstly, an interesting series of clips shot from different user perspectives; secondly, an ongoing supply of user-curated content.<\/p>\n Don\u2019t forget to remind fans to hashtag you!<\/p>\n 6. Think outside the Vine<\/p>\n