This is without a doubt one of the biggest no-no\u2019s that exists on EVERY Social Media platform today.\u00a0It\u2019s one thing to use your page to dutifully inform your followers that you have new music, videos, or shows coming up, but completely another to ram the self-promotion stick so far down their throats that they get rushed to the emergency room with a ruptured spleen.<\/p>\n
To be clear, it\u2019s perfectly fine (even advisable) to post your links several times a week to achieve maximum reach, but for every promotional post you drop on your page you MUST be posting 3-5+ pieces of valuable\u00a0content to break up the noise<\/strong>\u00a0(believe me when I say your promo posts are NOISE, contributing to the deafening roar of that ceaseless waterfall spilling down your followers\u2019 timelines).<\/p>\n Just like you would when writing and producing songs, try to blend a variety of elements (content types) in your marketing mix, and above all be both sparing & tasteful with your promo and the impact will be far greater!<\/p>\n OK, so maybe there is no such thing as posting at the\u00a0wrong<\/i>\u00a0time \u2013 every post will be seen by at least a few people, which could never be considered a waste. But there is certainly such a thing as posting at the RIGHT time.<\/p>\n Instead of spitting out posts whenever you feel the itch,\u00a0make use of your Facebook page analytics and a free Twitter tool like\u00a0Tweriod<\/a>\u00a0or\u00a0FollowerWonk<\/a>\u00a0to work out exactly where in the world your audience is and when they\u2019re watching their timelines.<\/strong>\u00a0This will both increase the reach of each post and reduce the number of times you need to post a piece of content for it to reach your entire fanbase.<\/p>\n I could fill an intercity dump truck with examples of the self-promotional garbage that currently pollutes Social Media \u2013 posts that are crammed with tacky buzz words, cliches, superfluous dollar signs, and highly questionable claims of the house being \u201cON FIIRE!!!\u201d<\/p>\n People will feel much less like you\u2019re trying to sell them shit (and much more inclined to buy your shit) if you present yourself as genuine,\u00a0unique,\u00a0and legit about your music.<\/strong>\u00a0Why not show a little personality and package things up with a joke and a wink. Who knows, people might even end up loving you!<\/p>\n \u00a0<\/b>In a world brimming with unpredictability, it is inherently human to find comfort and security in routine; the daily routine of a 9-5 job, a weekly routine of exercise at the gym, and so forth. So many musicians (including myself) are guilty of neglecting this golden rule; often just posting when we feel creatively inspired or have something exciting to say.\u00a0By failing to form regular posting habits on your Facebook & Twitter pages, you are putting up a barrier to entry for a large chunk of the population.<\/strong><\/p>\n If you leave your audience hanging and with no idea when they might hear from you next, what hope can they have of forming any kind of lasting online relationship with you? Let\u2019s also not forget about Facebook\u2019s very own vigilant citizen,\u00a0the Edgerank algorithm<\/a>, who takes great pleasure in punishing you for failing to provide regular content to your fans.<\/p>\n2. Posting at the wrong times<\/b><\/h3>\n
3. Being generic & self-indulgent<\/b><\/h3>\n
4.\u00a0Irregular posting patterns<\/b><\/h3>\n