What is the purpose of marketing? Is it to sell something? ….ummmm not exactly. In the end that might be what you want, but lets keep it simple: the purpose of marketing is to raise awareness of you and your brand. “Marketing is the process of making potential customers and clients interested in your products and/or services.” So marketing is grabbing attention from others. Making them aware of you. Then, if you catch […]

Via Wendy Day I have been teaching artists and industry folks the business behind the music for twenty years now. As the industry has changed, so have I. I don’t just teach, I do. And then I share the “how to” of my successes and failures, so others will learn too. I’ve charged nothing for this knowledge. My attitude has always been, you can learn from me or not–your choice. […]

Social media as a marketing tool is pretty powerful, but too often do smaller businesses set up accounts because it’s what expected of them. No matter what the size of the company is, everyone should have a strategy in place before they begin otherwise their new venture will lose steam before it even begins. If you’re starting to develop a presence online, or you just want a checklist, here are […]

Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! #1: Unlock to Share Plugin My favorite social marketing tool of all time is the unlock to share plugin. What […]

For many artists and bands the first contract that they have to face is the management contract. The manager will have a lot of responsibility and possible control so it is vital to get the right person and the right agreement. The manager may come from various backgrounds – he’s a friend of the band, works already in the music industry, is an entrepreneur from a different industry or just […]

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to: 1. Reach new fans 2. Increase online influence 3. Create new content that can be used to continue to build strength of existing fan base through social media While all three of these are important goals for musicians to have, and there is no doubt that a PR campaign […]

Looking at the iTunes store, most artists think, “I want my album to be featured there.” Here’s some good news: all TuneCore releases can be considered for this placement. Albums spotlighted on iTunes are there based on editorial decisions made by iTunes—these are not paid placements. For example, TuneCore artist Chris Wallace had a banner placement on iTunes’ Pop page and his album Push Rewind was featured alongside major label acts No Doubt, One Direction, Owl City (TuneCore […]