Emailing complete strangers for advice, assistance, guidance, help, favors or anything else involving their time and effort can sometimes be productive– but only if you can make a really good case for yourself, why you’re emailing them in particular, why they should pay attention to what you’re doing and what you need, and most importantly, what’s in it for them to help. If you expect to have any success whatsoever, […]

Last year I spent more than an hour on the phone interviewing Joe Vitale. He’s the author of more than 50 books on hypnotic marketing, the law of attraction, and more. You may have seen him in the movie The Secret, on “Larry King Live” or “The Donny Deutsch Show.” The interview was amazing and wide-ranging, but I want to share one specific piece of marketing advice that Joe offered during […]