Independent artists can make more money than ever before. The walls of major label distribution have crumbled, and have been down for a decade. Social networks make promotion to fans easier and cheaper. Add in home recording, crowd-sourced artwork, and other cost cutting maneuvers and DIY musicians can be financially successful. Or so goes the myth. Reality is far murkier. Yes, it is possible to make money as a DIY […]

Are you committing any of these social media sins? 1. Promoting without providing value  This is without a doubt one of the biggest no-no’s that exists on EVERY Social Media platform today. It’s one thing to use your page to dutifully inform your followers that you have new music, videos, or shows coming up, but completely another to ram the self-promotion stick so far down their throats that they get rushed […]

A few weeks ago, YouTube released a creators guide for musicians who use YouTube—detailing best practices and techniques for musicians using the service. The 40 page guide holds much common knowledge but a few gems of wisdom stuck out to me. Below I rounded up a few key points they made, that you shouldn’t miss. Put Popular Searched Items In Your Title – If you have famous guests or keywords users will […]

For any product release, including a physical item such as a book, tech product, how-to video, CD, etc., an effective digital publicity campaign can be critical to your success. In any public relations effort, by maintaining consistency across all the digital channels you employ – including social media, the blogosphere, and your mailing list – you will not only promote your upcoming product, but the efforts in your pre- and post-release […]

The Musicians Guide To YouTube Marketing: How To Build an Audience Through YouTube Video Promotion Today’s lesson is a WEALTH of highly valuable information on one of the BEST traffic strategies and fan generation techniques online. In Today’s Lesson You Will Learn: Why to include video as part of your marketing strategy What kinds of video you can create How to tag your videos How to promote a video on […]

Music promotion is not just about amazing content, it’s about how you share it. Let’s assume you have amazing, high quality content, like a music video posted on YouTube that you just spent weeks pouring your heart and soul into, and it hasn’t quite gone viral yet. How can you boost views and downloads and likes without bugging the heck out of your fans or spending a gazillion dollars on […]

To establish your web presence with authority, whatever aesthetic or commercial form that presence takes, requires a solid network with an official website, an active social network presence and passive markers back to one’s website and social accounts. Whether or not you’re feeling the energy of a New Year, now’s a great time to tune up your web presenceso you can move forward with authority. Bandzoogle CEO David Dufresne writes about the “hub and spokes” model […]