In the last 10 years, social media has completely changed the game for the independent artist. For many it can be a confusing new world to navigate. Here are some of the things I’ve learned about using Facebook and Twitter to my advantage as an artist. FACEBOOK: Getting started: Once you have created a profile, you will need to build it up. The main reason social media marketing works so […]

It’s still technically winter-time at the time of writing this post, but before you know it, it’s going to be spring and there’s a good chance that you’re thinking of releasing a new album. I’ve read at least a dozen articles with people who make sweeping claims like “Don’t release in January” that quite honestly don’t have any idea what the hell they’re talking about. When you should release your […]

Preparing For Your Interview What do you do when someone contacts you for an interview? Do you have a set process, a standard one sheet to send them? Do you have a publicist that gives you information about what they’re looking for? Preparing for an interview is key to keep it lively and interesting. Here are tips about getting ready: Prepare a One Sheet: Think of your media one sheet as […]

So is it worth playing one of the most talked about industry festivals in the world? How do you get your band in? Let’s go over some tips in the most artist friendly way: straight up without all of the bull. Should My Band Play SXSW? The answer really depends on what you’re going there for and if it makes sense for the overall strategy of the band. No matter […]

No matter where you are in your career, it’s important to look back at the basics. It allows you to think like a beginner again; back to when you could visualize the most possibilities. The following ten tips, taken from a NARIP event in San Francisco, will help move forward your career in the music business – however far along you may be. 1. Have a Plan Write it down – on a piece […]

I don’t know about you, but when I was first starting trying to get my music reviewed, I thought I knew all the right media outlets. But as time has gone on, the places I look to get those reviews have changed — immensely.  I’m going to give you some ideas on what you can do to look for reviews of your music on the internet, and how to get more […]

When doing website reviews, a common issue we come across are bands trying to put too much content and too many features on their websites. Because there are so many tools, features, and widgets available to musicians, some feel like they should use all of them. But when it comes to your website, simple really can be better. Long gone are the days of Geocities, blinking text, dancing babies and […]

Did you know you only have to sell about 450 albums in one week to make the Billboard HeatSeeker Chart? Believe it or not, there have been many unsigned artists hitting the Billboard Charts in the last year. There are many ways for unsigned artists to sell their music online and even in retail stores. But is that all it takes to get you on the charts? No. Here are the 5 Secrets To […]

Everyone says that flyering is dead and a useless waste of money. I’m here to tell you that it isn’t. It’s not that the people still hanging up flyers are mindless drones simply repeating the “promotion” techniques they’ve seen on TV that they think might work, it’s that they DO WORK. Flyering has to be done strategically though. There’s no use hanging up flyers without a plan in place. Over the next 12 weeks, […]

Today we’re going to talk about increasing your music website’s conversion rates. By this I mean making on-site changes that will give you more results, even if the same number of people visit your site. We’ll also be looking at an example of how conversion rates work, and why increasing them can mean a much more profitable music career for you. So without dragging out the intro, let’s get to […]