Author archives: Vakseen

January’s Contest Winner: Melissa Sims

Major love and congratulations to January’s winner of our free monthly giveaway contest, Melissa Sims of Fort Lauderdale, FL. Melissa received an autographed 8×10 print of her favorite painting Toujours. It’s truly an honor to share my art with my fans. Enjoy! We’re randomly selecting one lucky fan each month to win a free art prize. Prizes include paintings, autographed art prints, art photo books and more. It could be you next […]

Premiumization 101 for Musicians

The Value of Music in the Digital Age Music is full of value, emotions and people LOVE listening to it everyday. It has become so much available that every person has a personal soundtrack now. Take a walk and you’ll see how many people listen to music while jogging, commuting or having a break from work. If you don’t see the signs, just check out some research conducted byHeartbeats International. […]

The Power of Personal - When Traditional Marketing Still Counts

As a new artist it’s easy to feel overwhelmed by the constantly evolving new media world. With new marketing platforms bombarding us every day, it’s difficult to see the forest from the trees. So what should you do to market your debut EP? How can you build up a fan base from scratch? Next time you feel a panic-attack coming on and start screaming “where do I start?!”, take a […]

How To Get Your Music Video Viewed 1000 Times In One Day

Music promotion is not just about amazing content, it’s about how you share it. Let’s assume you have amazing, high quality content, like a music video posted on YouTube that you just spent weeks pouring your heart and soul into, and it hasn’t quite gone viral yet. How can you boost views and downloads and likes without bugging the heck out of your fans or spending a gazillion dollars on […]

3 Ways it Pays for Songwriters to Follow Through

Songwriting is art.  Like all art, songs require a healthy dose of inspiration which is nearly impossible to predict or control.  In that way, the spark that results in the creation of a song is a gift, but the rest of the process is nothing more (or less) than good, old-fashioned work.  By following through in a variety of different ways, you stand a much better chance of achieving the […]

Top Tips To Get Your Music Placed In TV, Film & Video Games

Recently both Hypebot and Music Think Tank posted a number of interviews with music supervisors and related industry figures on getting your music placed in movies, tv, video games and commercials. Here are the top tips and insights from those posts organized into five categories. The names of the supervisors are featured with a link back to each post which will have additional information of interest. The key concepts are […]

Music Video Strategies For Promotion And Monetization

Caroline Bottomley from Radar Music Videos recently chaired a panel at the legendary music industry conference Midem. Top industry professionals discussed strategies for promoting and making money from your videos and here are some of the top tips they shared. The importance of YouTube Having your video on YouTube is essential for musicians: availability (YouTube is the primary search tool for music). shareability (it’s easy to share and embed from […]

How Social Media Can Help Your Career

In the last 10 years, social media has completely changed the game for the independent artist. For many it can be a confusing new world to navigate. Here are some of the things I’ve learned about using Facebook and Twitter to my advantage as an artist. FACEBOOK: Getting started: Once you have created a profile, you will need to build it up. The main reason social media marketing works so […]

Tips On When to Release Your Album

It’s still technically winter-time at the time of writing this post, but before you know it, it’s going to be spring and there’s a good chance that you’re thinking of releasing a new album. I’ve read at least a dozen articles with people who make sweeping claims like “Don’t release in January” that quite honestly don’t have any idea what the hell they’re talking about. When you should release your […]

How to Make the Most Out of Your Interview

Preparing For Your Interview What do you do when someone contacts you for an interview? Do you have a set process, a standard one sheet to send them? Do you have a publicist that gives you information about what they’re looking for? Preparing for an interview is key to keep it lively and interesting. Here are tips about getting ready: Prepare a One Sheet: Think of your media one sheet as […]