The Musicians Guide To YouTube Marketing: How To Build an Audience Through YouTube Video Promotion Today’s lesson is a WEALTH of highly valuable information on one of the BEST traffic strategies and fan generation techniques online. In Today’s Lesson You Will Learn: Why to include video as part of your marketing strategy What kinds of video you can create How to tag your videos How to promote a video on […]

Selling merchandise is one of the best ways for generating income for your band, and as a matter of fact, it may be the only source of income that you as an artist can make that you can easily control. If you are a touring act, selling merch is often times your livelihood, providing money for food, and gas to get to the next gig. Following these easy tips will […]

Our question today comes from Wes Davenport, who asks: I would like a story on 360 deals in the music industry. From what I understand, these deals take over duties involving merchandise, concert booking, and other aspects of the business to increase profits and ease the load on the musician … These deals are controversial among the musicians I’ve spoken with. Some of them like being freed up to create […]

Major shout out to my HowsMyRolling.net family for reaching out to interview me for a second time. The feature went live today and we discuss music, competition, internships and more. Click here to check out the full interview.

So you have hot beats, your rhymes are on point and you even got major swag. What happens now? Is releasing ‘good’ music enough to get you signed? Although much of the industry is revolutionizing how it does business, certain aspects of it have remained the same. Every act should be doing shows consistently and selling CD’s along with merchandise. That being said, stay up to date with approaching new […]

Do you ever feel like modern society is like a million screaming kids with A.D.D. unleashed at a Chuckie Cheeses? We’re just bouncing off the walls, interrupting each other, there’s no order, we just go and fling ourselves into the next unconsciously interesting experience… A successful artist was just an artist who did the right things, the right way, and didn’t quit. I’ve never met a dumb musician. Seriously. So […]

From the late 90’s to early 2000’s, I immersed myself in the local hardcore music scene in Rochester, NY. I wasn’t in any of the bands, but attended shows regularly and would go support friends of mine who were in bands that ranged from first acts to local headliners. Music scenes like this were usually pretty incestuous with bands often sharing members. It wasn’t uncommon to see people in two […]

I saw a great tweet recently from a satirical Twitter account which said: “Welcome to the age where it’s encouraged to pay for music before it’s recorded and take it for free once it’s made.” This tweet inspired a “Eureka!” moment. The reason why charging for music before it is recorded on crowd-funding services, such as Kickstarter and PledgeMusic, works is because it helps to create exclusivity in an industry […]

Much love to Spittoon Magazine for featuring my art in their newest issue. My Veils of Carnality painting is featured on the cover and they also featured Misplaced Virtue, Toujours, Solitaire and Primitive Lust. It’s always a blessing to know people are receptive to my creativity. Check out the images below and view the full spread here.

By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). Last year I recorded a cover of an old favorite song of mine called Menta e Rosmarino (I Won’t Be Lonely) by the Italian artist, Zucchero (AKA Sugar Fornaciari). He’s a famous singer, songwriter, and guitarist in Spain and Italy. He’s less well-known here in the United States, despite his many collaborations with American artists like Eric Clapton, Joe Cocker, and Randy Jackson, among others. I also hired […]