Author archives: Vakseen

Vine Leaves Literary Journal Features Vakseen Art

Much love to Australian/Canadian-based Vine Leaves Literary Journal for featuring 6 of my paintings in their newest issue. The pieces include Ascension, Audvantgardener, Blemishes of Love, Solitaire, Morning Glory and Veils of Carnality. Check out the screenshots below and view the full issue here.

How the Digital Music Revolution is re-shaping Album Artwork

One of the great things about the digital music revolutions is that it opened the doors for indie musicians to cheaply and effectively distribute their music to a wide audience, without having to invest in physical CDs and records. And yet, many have felt that the digital revolution has deprived albums of their visual and tactile components and depersonalized the experience of music ownership. This might have been true in the […]

How to Analyze Your Lyrics and Melody To Craft A Stronger Song

  I’ve put together a list of 10 things for you to examine when critiquing your songs in order to make them both lyrically and melodically stronger. The Lyric 1. Do you have a strong opening line? The opening line of your song is the first and best chance to engage your listener in the story you’re about to tell. Strong opening lines explain the where, what, and who of […]

Realistic Music Publicity Goals for Your PR Campaign

When launching a PR campaign for music publicity, knowing what to expect is key As an independent musician, digital publicity can be a fantastic way to build the necessary online foundation to set yourself on a path towards success. But like much of digital marketing and music publicity, the process and subsequent results can feel a bit nebulous if proper goals aren’t set in place. Setting goals for an upcoming […]

ENDEE Magazine Features 5 Vakseen Paintings

Much love to Atlanta-based, ENDEE Magazine for featuring 5 of my paintings in their newest issue. The 5 selections include It’s OK, Please Love Me, Primitive Lust, Solitaire and Narcissistic Lust. Check out the screenshot below and view the full feature here.

10 Questions to Ask Before Determining Your Target Market

The better you understand your customer, the faster your business will grow. But new ventures often struggle to define their target market and set their sights too broadly. “We often overestimate the market size, and in many cases there may not be one at all,” says Robert Hisrich, director of the Walker Center for Global Entrepreneurship at the Thunderbird School of Global Management in Glendale, Ariz. Here are 10 questions that can help you […]

Seven Strategies for Local Music Promotion

Building local momentum through gigs and networking is a great music promotion strategy You’ve spent countless hours writing, revising, and rehearsing, and now it’s time to take your material to the stage and wow some audiences. While a tour bus, road crew, and booking manager are helpful when it comes to worldwide — or at least nationwide — musical domination, gigging locally and building a live following, honing your chops, […]

How Indie Artists & College Radio Are Working Together

The ultimate goal of any artist is quite simple; to have their music heard by as many people as possible. Due to the many avenues available now, musicians in the earliest stages of their careers tend to overlook a basic tool to get their music heard by a wide audience; radio. While there is no denying that single corporation domination has hindered independent artist’s ability to get airplay, especially in major […]

Unbundling the Album: A Business Case for Releasing Single Songs

There are many examples of the benefits of working in harmony with nature. When first venturing out beyond home a child is taught to walk with traffic. A carpenter achieves a cleaner result by going with the grain rather than against it. In sports a team succeeds by taking advantage of what the defense gives them, and there are countless other examples that express why it is better to work […]

Four Keys to a Product Release PR Campaign – Employ a Winning Digital Strategy

For any product release, including a physical item such as a book, tech product, how-to video, CD, etc., an effective digital publicity campaign can be critical to your success. In any public relations effort, by maintaining consistency across all the digital channels you employ – including social media, the blogosphere, and your mailing list – you will not only promote your upcoming product, but the efforts in your pre- and post-release […]